For many businesses, newspaper advertising is the most effective way of finding customers.
Newspaper Advertisements Offer a Complete Sales Pitch
Check out a car dealership's TV commercial. In 30 seconds, there's only time to gloss over the details of a closeout sale and have enough time to tell viewers where to find the car lot. On radio, you can't even see the cars.
That's why newspaper advertising can boost floor traffic for any business. A full-page ad can show off all the cars, with prices and finance rates, and include a map to the dealership. A reader can study the ad without having the typical TV commercial announcer yelling at her to buy now before it's too late.
You can sell the client on choosing the correct type of newspaper ad to meet his needs and his budget. If that same client goes to a TV or radio station, his only choices are likely a :10, :15 or :30 spot. But with newspaper advertising, he can study the rate card to choose to advertise just his logo, address and phone number, or a full-color ad that can highlight his entire inventory.
For businesses new to advertising, buying a print ad is a more low-key decision than trying to decide how to produce a complicated, expensive TV commercial. Use that advantage to calm nerves and get the deal signed.
Newspaper Advertisements Are Ideal for Coupons
Many businesses yearn for an increase in floor traffic. Putting a coupon into a print ad is an ideal way for them to get more people through your doors.
TV or radio commercials may say, "Mention this ad for 5% off", but that's likely not the sure-fire traffic booster as having a printed coupon that gets into the customer's hand. Plus, a business has an easier time managing expiration dates with a print ad than in the fine print that flies by in a TV commercial.
Newspaper Advertisements Appear Before a Captive Audience
The biggest obstacle to any form of advertising is having the audience tune out the message. With radio, a listener may switch stations when the commercials come on. With television, a commercial break becomes a potty break.
But even a casual newspaper reader will flip the pages and scan them. Provided that you can create eye-catching newspaper advertisement, you will get noticed.
Newspaper Advertisements Sell Old Inventory
Websites like craigslist sell specific searched for vehicles, but if the vehicle your selling is not very popular it will never get noticed. You might have the deal of the day and no one ever finds it.
Newspaper advertisements may not be as flashy as their counterparts online or on radio or television, but for clients interested in a cost-effective, no-frills approach to boosting their sales, even black-and-white images can put green into your cash register.